How Promotional Products Compete in a New Era of Advertising

In today’s highly competitive business world, it is more important than ever for companies to find creative and effective ways to promote their products and services. One approach that has stood the test of time is the use of promotional products. These are branded items that are given away to customers, employees, or potential clients as a way of promoting a company and its offerings. Several corporate gift companies provide customized promotional gift items in Dubai to help your business grow. However, in the new era of advertising, how do promotional products compete with other marketing tactics?

One of the biggest challenges facing promotional products is the rise of digital advertising. With the prevalence of social media and online advertising, it can be easy to overlook the value of physical items. However, studies have shown that promotional products have a longer-lasting impact than digital ads. While a Facebook post or banner ad might be forgotten after a few seconds, a tangible item like a branded water bottle or tote bag can continue to promote a business for months or even years to come.

Another challenge facing promotional products is the need to stand out in a crowded market. With so many companies vying for attention, it can be difficult to create a product that is truly unique and memorable. However, by focusing on quality and creativity, promotional products can still be an effective way to build brand recognition and loyalty. For example, a company that specializes in eco-friendly products might choose to offer a branded reusable straw or bamboo utensils, highlighting its commitment to sustainability. 

In addition to standing out from the competition, promotional products also need to be relevant to the target audience. For example, a company that targets tech-savvy millennials might offer a branded phone case or charging cable. Meanwhile, a company that caters to outdoor enthusiasts might offer a branded camping chair or water bottle. By tailoring the product to the interests and needs of the audience, companies can ensure that their promotional products are not only effective but also appreciated by the recipient.

Finally, promotional products must be distributed in a way that maximizes their impact. While simply giving away items at random may seem like a good idea, it is important to consider the context and timing of the distribution. For example, a company might choose to give away branded tote bags at a trade show or conference, knowing that attendees will appreciate having a place to store all their swag. Alternatively, a company might offer a gift with a purchase to incentivize customers to buy a specific product.

While promotional products may face new challenges in the era of digital advertising, they are still a powerful and effective way to promote a company and its offerings. By focusing on quality, creativity, relevance, and distribution, companies can ensure that their promotional products are a valuable part of their marketing strategy. With a little ingenuity and strategic planning, promotional products can continue to compete and thrive in the new era of advertising. Browse through the several bespoke products offered by Shass Gifts, known for its high-quality corporate gifts in Dubai.

Why your school needs branded promotional products?

Branded promotional products are valuable additions to educational promotional gifting concepts. Branded promotional products that are intended to represent schools or other educational facilities are cherished, valued, and used on a regular basis. This generates a positive brand association for the students who use the branded promotional items, as well as for their parents, peers, and teachers who would greatly benefit from the utilization of bespoke promotional products personalized to match the school’s brand values.

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Here are some great ideas of promotional products you could use for your school’s brand communication:

1. Notebooks:

Very important and practical gifts to take notes in, notebooks are an essential addition to every students’ and teachers’ school bag. Whatever be the use of the notebook – to sketch doodles, take down notes, study, revision sessions or even to jolt down random thoughts and ideas… a notebook is sure to be a hit promotional product.

2. Coloured Pencils:

Particularly useful among budding artists and children looking to express their artistic creativity, colored pencils are a wonderful promotional gift. They can be given in packs of a dozen, or even as part of an artists’ box. These valuable products find their place in every students’ pencil pouch and school backpack and enable students to add an extra dash of color to their daily homework assignments, drawing, and classroom activities.

3. Lunch Boxes:

Promotional lunch boxes are a fantastic promotional gift since they are very important in the life of a student as well as teachers in the classrooms as well. They are important to safely transport students’ snacks, lunches, or any other meals. And, if colored with creative branding elements, can be a sure successful gift to the recipient base.

The gifting options are limitless – be it pens, water bottles, or even backpacks… branded promotional products to represent schools are a wonderful way to show your students and staff that you care. For more options of kids gift items or birthday gift suppliers in Dubai, do check out Shass gifts today.

Corporate Gifts for Social Media Influencers

When choosing the right corporate gifts for social media influencers, it is essential to establish your target recipient profile. This involves developing an understanding of who they are, what they do, what their brand represents and who their target audience would be. Assessment of their follower base as well as their brand representation will go a long way. Once their profile is developed and well understood, it is far more straightforward to assess what would be the right kind of corporate gifts to present.

It is also important to establish the niche of the social media influencer. For instance, tech bloggers and influencers would benefit greatly from wireless chargers, Bluetooth speakers or bespoke laptop bags. Influencers who use social media to display their artwork & creativity would appreciate gifts targeted toward artists and their lifestyle, such as wax crayons, coloring pencils or even an artist set. This would also give them the right platform to showcase your gift in front of their audience – creating the perfect opportunity for brand awareness, as well as exhibiting a deeper understanding of the influencer’s domain.

Additionally, understanding other branding elements of social media influencers would help you select the perfect aesthetic appeal for your corporate gifts. For fitness influencers, a cooling exercise headband with their brand coloring or logo customization would be a perfect fit.

Going beyond understanding their niche and brand factors would be the specialization of their content within a specific category. For instance, in the industry of travel influencers on social media, there are several categories – luxury travel, backpacking, budget travel, international and domestic travel… the list goes on. So for a luxury travel influencer, a VIP leather travel bag would be ideal, whereas for a backpack travel influencer, a multi-functional, waterproof travel backpack with plenty of storage space would do the trick. Certain gifts such as a travel wallet can be branded and customized to best reflect the influencer’s bespoke branding message as well as a reflection of their content. 

Taking the time to go the extra mile will certainly reap rewards in this regard. It would allow the recipient to understand that you, as a brand yourself, have invested efforts to understand their platform – enabling them to feel empowered and well represented. And this, in turn, would act as an extension of your brand ideals communicated to a wider audience on social media.

Are you looking for the right corporate gifts for social media influencers? Shass Gifts is a one-stop solution for all your corporate gifting needs. Specializing in corporate gifting as well as corporate gift printing, this event gift supplier will be sure to help you pick the perfect gift for your target base.

How Do You Conduct a Rebranding With Promotional Products?

Rebranding involves revamping the brand image to present yourself differently, sending a new message across to your target audience. Rebranding measures include brand logo updation, name or brand colour changes subject to the goal of rebranding.

Promotional products are important marketing tools when it comes to emphasising your rebranding efforts. The tangibility of promotional products, in addition to brand & utility value ensures you truly leave a mark when your rebranded merchandise is presented.

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Here are a few ways that promotional products are integral factors to supporting  rebranding initiatives:

Stand out from your competition

Looking for innovative ways to ensure your rebranding initiatives set you apart from your competitors? Look no further, because promotional gift Dubai are the way to go. Colorful, creative and innovative promotional gifts that are in equal parts unique and brand-specific can help differentiate your company in several different ways.

Announce some exciting news

Has your company completed 10 years of service? Or how about, to announce a new brand expansion venture? Or even to let the world know that you offer a new range of products or services? Announcing some important news, updates or events very relevant to your brand could certainly be emphasised by implementation of promotional products to deliver the message. 

Modern updates to your brand

Brands that have been in business for many years require a bit of a refresher from time to time. Be it logo changes, branding colour updates or any other modifications; rebranding efforts are strengthened by corporate gifts that carry elements of modernity. This introduction of rebranding via corporate gifts can certainly drive the message of your market reentry, in addition to ensuring that recipients are aware of your new and improved branding.

So why wait? Consider opting for promotional product gifting to boost your rebranding marketing techniques. For the ideal corporate gifts Dubai, visit www.shassgift.com to explore your options.  The wide variety of gifting options available from Dubai’s most exciting event gift suppliers will leave you spoilt for choice, with a rather exclusive range of corporate and promotional gift sets. Explore their products today!

Why promotional gifts can be the perfect way to bring in customers during COVID ?

The pandemic has changed a lot of business sectors – how they use to conduct their business operations. Digitalization has taken the entire control and there has been a lot of technological advancements. A lot of brick-and-mortar stores have gone online with eCommerce sites. Foot traffic has completely dropped since the coronavirus outbreak as more and more customers have started using the online platform. Many business owners are worried for the future of their company due to Covid 19 impact’s all the business owners are finding ways to keep their customers in contact and engaged from a distance.

Promotional Items Suppliers in Dubai

The situation is evolving rapidly and things are changing each day. The world has to adapt and make changes to its business processes and operations to keep customers engaged. As your customers and employees spend more time over social media, try and communicate your product benefits on online platforms. It is difficult to run the physical store as earlier and this is a major concern for losing business. That’s where the promotional gift is a perfect way to bring your customers to your online store.  

Promotional gift is a great marketing tool that helps to remind the customers of your business. Everyone loves to receive freebies and you can combine them with your contact details on the gift you send. So, this will also help in generating leads and increase sales. These gifts will boost the brand’s recognition and help customers to identify your company.  If your promotional gift is reusable, then this will stay with them longer. It will help your customers remember your business in the long run.

Promotional gifts acts have everyday exposure. Unlike the TV ads or billboards, which are only glanced at once for seconds. So, promotional gifts have more power to stay. A lot of businesses are operating online as customer safety is the top priority. Companies must keep their employees happy by sending promotional gifts. This will also increase their productivity. The times are shaky and it is a good time for gifting suppliers. As people are working from and sitting on their desk all day. So you can gift wireless keyboard, mouse, wireless phone chargers, etc. These technological gifts can help them with their daily activities. At Shass Gifts, we have a large variety of executive corporate gifts Dubai to choose from. They have a range of promotional gift items and are one of the prominent promotional items suppliers in Dubai. They deliver quality as well as reach your expectations.

5 Rules for Choosing the Perfect Promotional Giveaways for a Product Launch

5 Rules for Choosing the Perfect Promotional Giveaways for a Product Launch

Promotional products have been used as a cost-effective tactic over the years by marketers. So it can go right from new product launches to big events. The company always tries to give away reusable products so that their brand can keep on being promoted whenever the customer uses the product. Reusable products always help to keep consumers engaged with the brand. It means that if you distribute gift items one time, it is enough to engage your customers with your brand for months.

Promotional giveaways when launching a new product are a way of creating excitement and awareness about your brand to the consumers. Incorporating giveaways is a significant way to encourage and increase sales for your business. Here are five rules for choosing the perfect promotional giveaways for a product launch that will help you to get the best for your business.                                                             

Rule 1: Decide the giveaway that matches your brand: When you want to go to a party, you make sure your accessories match your clothes that you are wearing. The same should be true for the giveaways that you present on the product launch.

Rule 2: Research on competitors’ giveaways: Research on competitor brands to see what they are offering to the customers. This will help you to get insights that can be distinctive and serve as reminders for your business. 

Rule 3: Make the most use of the print area: Use your logo to highlight your business name, also consider adding information that might be useful for creating awareness about your business. Additionally, add your contact details as it will help consumers who are not aware of your business.

Rule 4: Don’t suppress the product being launched: You should choose a gift that will not overpower the new product you are launching. Always think about how you can tempt people to buy your new product.

Rule 5: Create a buzz: Giveaway the promotional gift at the beginning rather than at the end. So this way there will be an interaction between people who are attending the event and they will be talking about the gift that you have given.

Promotional giveaways in Dubai are popular because of the number of events, discounts, trade shows happening in Dubai. Shass Gifts is a prominent supplier for events like these. They deliver quality as well as reach your expectation.

Four Ways Promotional Bags Will Support Your Business Goals

Four Ways Promotional Bags Will Support Your Business Goals

Advertising and marketing the products can cost the company a hefty amount and will not always reach their target audience. As in today’s world, people are busy, stressed, always on the go, which often leads to feelings of being overwhelmed, exhausted, fatigued, anxious, and even burnt out. So, promotional bags are a cost-effective option that can be used to promote and create awareness about the brand.

Customers can use these promo bags for months and months, it will indirectly promote your business till the time they are using it. Promotional bags is one of the fantastic ways where you can market your services and products at a very affordable price. Here are four ways how promotional bags can be used to support your business growth.

Increases brand loyalty: Promotional bags are a great way to reward your customers. This reward will increase your customer’s loyalty towards your brand. This will also act as a referral by your client on some of the purchases that they would recommend to their friends and family.

Boost Offline Traffic: Always think of places from where you can boost traffic and generate business. As Millennials are more interested in eco-friendly products, so you can use promotional bags to promote your business among the young generation.

Growing Sales and Guaranteed ROI: Every business looks for a return on investment and high sales. As soon as any customer receives these promotional bags, two things happen. First, they feel good that you cared for them and they ask you about your business. Second, they will use the bag wherever they go and this will promote your brand.

Pocket and Eco-friendly product: Always ensure that you promote reusable eco-friendly bags where the customers can use them multiple times and also it will support the environment by not using disposable plastic bags and switching them to reusable bags.There are so many options at different price points for purchasing gift bags in Dubai. Shass Gifts has a range of personalized gifts, promotional gift items and is one of the prominent corporate gifting companies in Dubai. They have successfully delivered quality products and their services in Dubai.

Personalized Mugs: A Wonderful Gifting Item for Every Reason

Are you looking for a perfect gift that captures your emotions beautifully? Something that can be a cherished possession for the person you are gifting it to? Then end your search with custom printed mugs. This is a versatile present that can be customized according to the styles, designs or patterns that you want.  

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Why Choose Custom Printed Mugs?      

It is a daunting task to choose a gift for someone and you need to buy the gift according to the occasion. However, the personalized printed mug can easily match with any requirement and you can present it to anyone for any occasion. Even some corporate companies also choose these printed mugs for their employees and give it to them for their achievements.

Here’s are five exceptional reasons that will help you realize why personalized mugs are a good idea:

• Sense of exclusivity: One of the major advantages of these mugs is the sense of exclusivity that comes with it. For example, the design that you choose to have or the photos that you might print on them makes it an exclusive gift that no one else can provide.

• Wide range of options: Personalized mugs are available in a wide range of options such as coffee mugs, beer mugs, and travel mugs and so on. This gives you the opportunity to select the one that is best meant for gifting and then customize its design according to your preferences.

• Customized mugs as used for marketing purposes: Most of the companies tend to use custom printed mugs as part of their marketing strategy. You can use this mug as your marketing tool. You can just print your company name and logo with some social message, or you can print your latest product on this mug and give it to your clients. 

• Affordable: Without a doubt, these mugs are extremely affordable when compared to any other form of gifting option. Do remember that the type of mug that you choose, its material and the pattern, design or art that you want to print on them influences the price of these mugs.

• Great for any occasion: Be it birthdays, Christmas, New Year, Halloween or anniversaries, these mugs turn out to be an ideal option for any occasion and that is why many people prefer to have this over other gifting options.

Where to find custom printed mugs? Shass Gifts is one of the famous gift printing companies in Dubai. They specialize in promotional premium gift items and guarantees to offer high quality custom printed mugs.

Useful Fitness Gadgets to gift for athletes

The gift of health is truly the best gift. Give your fitness freak friends a gift that’ll make them look forward to breaking a sweat. 

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Everyone has a fitness goal whether it’s to gain muscle, improve their cardio endurance, or increase their flexibility. No matter what goal they have for 2021, we’ve got a gift that’ll help them get there.

If you are wondering what to gift your athlete friends then here’s a little list for you—

1. A fitness face mask: one of the best gifts that you could give your friend during the onset of covid-19 pandemic. They can remain safe while keeping fit. Get them a mask that is meant for working out and is protective yet breathable 
2. Heating or cooling pad: one can never have too many of these. Athletes always find themselves in wear-and-tear situation of muscle or tissues. This can bring them instant relief for those muscle and body pains; and help them in the healing process. 
3. First Aid Kit: all athletes go through some minor injuries at a certain point and are more susceptible accidents. It’s best if they have a first aid kit with them handy at all points. So they can focus on giving and performing their best and not worry about causalities. 
4. Cooling exercise band: this is a great accessory to give to that athlete friend who does not like to wear other accessories. Cooling bands are great style statement along with athleisure attire. You can never go wrong with these as they are always trendy. 
5. BMI calculator: this is more for the health conscious friends than the athletes per say. If your friends and family is health crazy, then they will thank you for this. 
6. Mini fan: for when it gets too hot post the workout, this fan will cool you off in a jiffy. 

Find all this exciting range of customized gift and promotional items at Shass Gift. They have one of the best corporate gift items in Dubai. Check out their website to see what’s in store!

Gifts for employees working at home

Working from home has become a focal piece of our lives — with the greater part of us gradually dealing with this new normal. Also, since we’re presently somewhere down amidst gifting season, you should help improve up the workspaces. To make their home office arrangements more practical and stylishly satisfying, there are various suppliers indulging in luxury corporate gifts in Dubai. Here’s a list of work-from-home presents that will assist and delight your team:

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A scratch pad: Throughout our workdays, a considerable lot of us need to write down fast notes that we’ll allude to just a single time—things like telephone call numbers or takeout requests. Rather than wasting paper and having tacky notes everywhere around their work area, your blessing beneficiary could have a stunning dry-eradicate clipboard to house the entirety of that information and keep their work area flawless.

Plants: They add warmth to their workspace with a low-upkeep. It doesn’t occupy a huge load of room, it remains perfect even if you’re unable to water them, and they are pet-safe too.

A lap desk: Regardless of whether your team has a work area at home, now and again they might need to move to the sofa, the overhang, the deck, or even the bed. An incredible lap work area makes that conceivable, and it ensures unlimited convenience when working from home.

A smart-charge hub: Prop up your everyday work fundamentals from your iPhone to your smartwatch and earphones while you accuse of this pretty yet utilitarian center point.

Timed water bottles: Hydrate, hydrate, hydrate! In case you’re not drinking enough water during the work day like a great many people, this is a simple method to help fix that. Top it off, and monitor how much water you’re drinking for the duration of the day. Recollect to re-fill the jug around early afternoon! This makes for a super practical gift.

Is your team working from home too, and are you wondering what to gift them? Well, think no more. Check out Shass Gifts, they are leading dealers in promotional items suppliers in dubai, and can help you with smart solutions.